Scholarly Article #3

My favorite line from this article is where it states that "we cannot continue with existing theories of meaning given the facts of the changes in the social, economic, and cultural domain." This is where design comes in because you can have the same content designed different in a variety of multimodal domains, but the demands vary and the design needs to meet the requirements. If you are trying to reach a very professional and wide variety of people with a lot of information, a video is not the best way to go. So understanding design and the correct dissemination of information is important, especially when you take into account the audience, the resources, and the social and cultural environment.

Aesthetics is just as important in the relaying of information as the info itself. And like the quote I referenced before, we can't keep doing the same things because we live in a very different world with different needs and resources.